Promotional, Branding & Marketing Tips from the Experts
Trade show attendance can fluctuate. If you are simply at the show with a booth then you are at the traffic’s mercy on how much exposure your brand receives. What if you could tap into an added source of exposure that gives your brand exposure before, during, and after the trade show, outside of the… [Continue Reading]
Let’s face it. In any trade show, there is a lot to see. With so much to see, sometimes it becomes a race against the clock for attendees to cover the entire exhibition site. So with competition fierce to get traffic inside your booth, you need to think outside the box to create the buzz.… [Continue Reading]
February is filled with thoughts of boxes of chocolates and a certain holiday that falls on February 14th. With the heart being the iconic symbol of Valentine’s Day, it’s no coincidence that February is also National Heart Month. Cardiovascular disease is the leading cause of death in the United States. In fact, one in every… [Continue Reading]
Today we live in a world of competition, so if you want to score extra points ahead of your competitor in the market, you obviously need to offer a little extra. By providing a promotional gift, a corporate organization is actually increasing its sale opportunities by generating awareness and promoting its own goods or services.… [Continue Reading]
Product placements in film and television are a way to put your product in front of a large audience. In fact, the rare high impact placement, such as Reese’s Pieces in the movie E.T., can catapult sales. Even more mundane placements, that are not at all integral to the storyline, can help promote your product… [Continue Reading]
Promotional products help businesses all over the world get noticed. They work great as promotional giveaways at tradeshows and as appreciation gifts for employees, associates, vendors, and suppliers. The product you choose is important and so is what you imprint on it. When selecting the best item, it’s a good idea to research and explore… [Continue Reading]
Even as brick and mortar retailing is being challenged by online vendors, an old retail concept is making a strong comeback. Consumers are turning to vending machines for low cost convenience items in a big way. Think about those video vending machines. You can rent a new release for just a buck. They even allow… [Continue Reading]
Product placements in film and television are a way to put your product in front of a large audience. In fact, the rare high impact placement, such as Reese’s Pieces in the movie E.T., can catapult sales. Even more mundane placements, that are not at all integral to the storyline, can help promote your product… [Continue Reading]
With promotional umbrellas, you won’t be exposed to the elements, but your brand will be exposed to the masses! Umbrellas are one of the most underutilized promotional products on the market. If you haven’t made umbrellas part of your overall marketing efforts, you’re really missing out. The visibility factor of umbrellas is second to none.… [Continue Reading]
Promotional products should be chosen according to their ability in displaying a brand or logo on a regular basis, their suitability for targeting an audience, and their unique characteristics of style, design, color, and quality. These items have evolved based on changes in vocations, work locations, recreational activities, and new technologies. As new things become… [Continue Reading]
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