The Promo Coach

Close your eyes and imagine the hustle and bustle at a large tradeshow. Instead of being an exhibitor, picture yourself as a visitor to the event. With so much to see and do, you probably won’t be able to check out every booth. It’s just not realistic and exhibitors know this. That’s why they’re all vying for your attention. They’ve constructed their exhibit with one goal in mind - high visibility to attract people.

Now open your eyes and come back to reality. You are actually one of those exhibitors, and you’re competing against numerous fellow exhibitors for the attention of the tradeshow attendees. So how are you going to make your booth stand out from the crowd?

Some exhibitors opt for flashy lights and loud music. Some even hire famous people from the past to sign autographs. Sure, people will stop and look; maybe they will even wait in line to have their picture taken with a former cast member of a long ago popular show, but that shouldn’t be the kind of visibility and interest that you’re trying to achieve.

You want attention and prominence that’s backed up by substance. Promotional products are the solution. They have the ability to attract in a way that enables you to engage visitors to your booth and evaluate them as future prospects. They can help you draw in people and start forming a crowd. All you need is something simple, like a keychain or flashlight with cool features, and you’ll have a winner.

That is something wacky stunts and jumping acrobats can’t accomplish. Visitors will stare from afar and move on. But when you have a valuable promotional freebie to hand out, attendees will walk directly to your table. By physically handing over the promotional product, you’re making direct contact with potential customers and keeping your brand in their minds. And isn’t that the main point of going to a tradeshow in the first place?

Sure, the employees are still important..and so are the clients and customers. But with the holidays over, and you just beginning to plan for the New Year and all of the potential growth it holds maybe it is time to take a few moments, breathe and think of how you can encourage yourself.
(continue reading…)

Once you have the theme, the budget, and the location for your corporate Christmas party planned you can fill in the details much more easily.

It is important to keep the party light and fun. It should not be a stressful time of an employee having to decide which of five forks he should use for the salad course, but of having a great time.

There are several ways to ensure that it happens. (continue reading…)

I know a guy who works as a company representative and who is very successful at his job. His success is due to many factors, but there’s one in particular that has always impressed me: he never forgets the worker bees.
(continue reading…)

Summer is officially over and in some parts of the country there is even a bit of chill in the air most mornings. The vacation cycle at the office has settled down and the school busses have extended our morning commute. But really, nothing says “Fall” like Football Season!

Many offices have football pools, and some even run their own fantasy leagues, although probably not encouraged by upper management. Using the excitement of football season to draw in our clientele is a great marketing tool. Here are a few strategies than you can try.
(continue reading…)

The corporate birthday question is always a tricky one. How much celebrating is appropriate? What to do about the coworker who always goes overboard with your gift when you really don’t want to reciprocate? Should you draw names? Bake cakes? Forget it altogether?
(continue reading…)

Let’s face it: times are hard.

Most businesses are finding it necessary to cut spending in every way possible to improve the bottom line. It may be tempting to cut spending on employee incentives and motivators as well, but is it prudent? Perhaps getting to the root of what really motivates employees in today’s economy will help settle the dilemma. (continue reading…)

If you are going to make your company a household name you are going to have to create a memorable logo. Hopefully you can use some of the following ideas.

First of all, if you have left a comment recently I can’t respond to them because of a glitch…so…bear with me in this and it will soon be sorted out.

In the last post Lindsay pointed out that while branding was great, businesses need an individual and creative type of logo, not some logo that was created with the Acme Logo Generator.

Good Point.

Not everyone can afford to have a custom logo designed for them but no business can afford to be without one. Certainly a dilemma!

(continue reading…)

Image:Rosewood Pen Case, CorporateSNOBS

When it comes to employee incentives many managers wonder, “Do employee incentives work?”

The answer to that is a resounding yes! and no!.

(continue reading…)

Giving employees incentives to work smarter is an important part of motivating your employees.

You can take that a step further by implementing an employee awards ceremony. A great time to do this is just before the holidays. There are a few steps that you need to take if you are interested in creating this program.

(continue reading…)