When it comes to social media, what are you expectations? Do you expect rapid additions to the number of fans your page has received? Do you expect that following anyone and everyone on Twitter will result in you getting countless followers on Twitter. Do you expect to turn these “fans and followers” into the next great thing for your revenue stream?
If you do a Google search for “Facebook Likes” or “Twitter Followers” you will see countless options for buying likes and followers. This avenue of adding numbers is practically guaranteed to not give you a return on investment. In fact, the only person who will see any business benefit from this practice is the company who sells you the likes!
True social media success does not happen overnight, so going from a handful of fans and followers to enough to fill your local sports stadium within a few days, does not add to your bottom line and increase brand awareness and loyalty. There will always be debate about this, but consider the following scenario.
Your business is one that produces a specific diabetic related product. Now imagine if you had 10 followers who found you via your website, but you wanted your numbers out of the double digits. What did you do? You purchased 500 likes (or fans) from a website that guaranteed their results. Now you have 510 “followers” but only 10 of them are diabetic. What have you achieved? It is safe to say those 10 fans or followers are much more valuable to you than your purchased numbers.
The saying that you reap what you sow can be applied to your social media marketing efforts. Invest in the time it takes to use your platform at the promotional product for you business and grow your numbers organically and you will reap the benefits. Invest in the purchase of fans and followers and the only thing you will reap is a hit to your wallet via the purchase price of your fans and followers.
Don’t be discouraged by your numbers. You can still have great expectations…just remember it takes time to achieve those expectations!
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