When it comes to customer service and also reaching potential customers, there is no better sales tool than face to face interaction. With a global economy, this tool sometimes becomes a challenge, but a major solution to this challenge is the trade show. Your target audience is a face to face conversation away!
Today’s technology also gives you a great connection tool via social media.
Be Social – Give them Something to Talk About
Months before the tradeshow, you can begin marketing your attendance at the show by reaching out to your existing followers, as well as potential new followers. Many tradeshow attendees plan their agenda ahead of their visit, so you want to ensure you are a key destination while they are there. Here are some ways you can use social media to continuously drive buying customers to your booth:
1. Inform attendees in your platforms about what they can expect at your booth. Be creative to drive more buzz.
2. Highlight surprises in store for attendees during the show.
3. Cross promote the tradeshow on your social media platforms and include verbiage that will ensure you show up in other site’s feeds.
4. Promote a specific hashtag that you will use before, during, and after the show.
Promote with Products
Create promotional items such as pens or lanyards that will be actively used during the tradeshow keeping your brand and social media initiatives in front of others. Another great opportunity to showcase your brand and social media marketing initiatives is by sponsoring items that are given away to all tradeshow attendees, such as tote bags or badge holders.
Become Part of the Discussion!
Don’t forget, attendees will be active on social sites while they are at the show. Use the hashtags you have promoted, as well as hashtags designated for the overall tradeshow.
As you begin to think about post-tradeshow marketing, begin to capitalize on your booth visitors by alerting them to your social sites. Consider driving the booth visitors to your social media platforms to create a community discussion during the show. The use of promotions and giveaways via the social sites during the tradeshow creates a sense of urgency for potential customers and followers to join you on your social sites. Once they are apart of your sites, you have an excellent opportunity to engage with them and grow the relationship long after the tradeshow has past.
Be the Paparazzi
Take plenty of pictures of your booth while it is active with customers and make use of these pictures on your Facebook page.
Streamline video of interviews and testimonials from customers who are actively interested in your products and services. Use the videos on numerous platforms and begin to create your Youtube channel for new customers. Be sure to get permission from each customer to use them on your platforms.
Social media platforms will continue to grow as new ones surface. Whatever you are currently using, consider branching out into the emerging platforms. Your client base is diverse and so are their social media outlets. Be where your customers are and you will continue to benefit from this relatively inexpensive marketing tool.
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