Corporate Gift Giving

Young entrepreneurs and experiences business executives sooner or later learn about the value of giving corporate gifts to clients and to top performing employees. However, gifting is not as easy as it may initially seem. You should take care when shopping and buy something that shows good taste. Remember, you don’t want it to be too cheap or tacky; go with a practical present that your customer will likely use over and over again so your logo stays in their vision and in their minds.

First off, let’s discuss some ideas on what you shouldn’t give. Cheap looking items, desk sets, and snow globe paper weights are definitely not what’s hot.

You may want to ask your human resources department do some research and put together several solid ideas for you to review and consider. Many gift vendors offer free samples or smaller orders so you can ensure that your choice is what you expected before making a larger commitment.

The purpose of giving corporate gifts is to solidify an existing business relationship or to build a new one. So you should certainly treat your contacts like they are part of your family, and show them that you put some thought, consideration, and effort into their gifts.

A favorite, especially during the holidays, is gift baskets. They can be stocked with gourmet foods, cheeses, chocolates, or bath and body items. Wine baskets, which include snacks such as cheese spreads and fancy crackers, are always a big hit. Skin care and spa baskets are also very popular for females. On the other hand, male clients usually like to receive sports related baskets.

Gifts given for business purposes should not be taken too lightly. The recipient (whether a valued employee, current customer, or potential client) will make judgments about your sincerity. They will value your gift according to how and why you chose it. Remember, a picture may be worth a thousand words, but a gift can be worth a thousand sales calls!