The Promo Coach

Many businesses are very aware of the large potential that promotional corporate gifts have for boosting business. However, at the same time, these businesses are at a complete loss as to how to make the best use of them. Surprisingly, there are numerous ways to increase the bottom line. How? By not overlooking and taking advantage of some good situations for distributing promotional products. You can pass them out for employee bonuses; too often managers and their marketing departments are so consumed with pleasing current customers and attracting new ones that they tend to forget about the people working so hard to help make all this happen. But employees are a company’s most valuable asset and certainly pleasing one customer or prospect benefits your bottom line, but keeping your top sales force (your employees) happy can bring you streams of clients and leads – and this will benefit your bottom line today, tomorrow, and every day thereafter.

You can also distribute them as raffle prizes. The next time you host an event, whether it is a business conference or a corporate fundraiser, you can host a raffle. People enjoy the opportunity to win something for nothing (or next-to-nothing, depending on your raffle entry policies and rules). By using promotional gifts as your prizes, you can buy just a few larger, “high-ticket” items and wow not just the prize-winners but everyone who enters. You can even wow all those who just watch the event!

Another idea is to give them out as raffle tickets. A raffle is a marketing opportunity that is multi-layered. And another way to maximize such an opportunity (in addition to buying several expensive promotional items to give out as prizes) is to purchase a bunch of very inexpensive items to give out instead of paper tickets. This way, everyone who enters gets to take home something with your name on it, making everyone who enters a winner!