The Promo Coach

These days, business cards are much more than just a means of providing contact information. They are a critical part of the marketing process. Besides having the usual information, like your company’s name and phone number, the current competitive marketing industry requires that a business card do much more than just relay the basics. They are commonly being used as promotional products – and if they aren’t, then maybe you should polish up your business card and catch up with the times! Your cards should ensure that you and your business are represented as a company that offers valuable, high quality products or services. You should maximize your potential to increase business or brand awareness with your cards.

Business card styles have transformed and moved beyond the standard size. Many companies are creating slightly larger cards. Also, some are printing their information vertically, rather than horizontally, so that it will stand out more. The numerous varieties of cards that are available and the options for card materials are very appealing. For instance, there is a fold-over card that is rising in popularity. Here, the front and back are like a traditional business card, but it opens up with an inside that contains additional information. This type of card is visually similar to a brochure that is used as a promotional item. Having a double-sided business card can also look impressive, and it may even be necessary if you have a lot of information that won’t easily fit on a standard card.

Distribute your business cards by using promotional marketing techniques. Hand them out as often as you can and to everyone, whether the person is a professional or a potential consumer. In a situation that requires leaving a gratuity, tip generously and include your business card. Pass your business cards out in elevators, in taxis, on airplanes, standing in line, or in any other situation where you may need to wait or be in an uncomfortable silence. If you plan to market your business by sending out promotional gifts, make sure to include your business card with the gift.

It is worth it to spend time making a powerful business card. Your business cards are a way of marketing - so keep them everywhere as you’ll never know when or where an opportunity to use them will pop up!