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With promotional umbrellas, you won’t be exposed to the elements, but your brand will be exposed to the masses! Umbrellas are one of the most underutilized promotional products on the market. If you haven’t made umbrellas part of your overall marketing efforts, you’re really missing out. The visibility factor of umbrellas is second to none. They’re mobile billboards that offer a large, unobstructed canvas for your logo. |
Some businesses may shy away from umbrellas because they’re not sure how to use them in their marketing. You wouldn’t exactly hand them over the same way you do a pencil. With that in mind, you should realize that there are several good ways to use umbrellas to promote your business.
People often get caught without a much needed umbrella in unexpected downpours. So show how much you care about your customers and walk them to their car with an umbrella featuring your logo. Choose something that’s large enough to cover the customer and their shopping bags. You can also make umbrellas part of a special campaign. Come up with a catchy slogan that ties in umbrellas. Having a big sale? Go with a ‘watch for falling prices’ theme and hand out umbrellas to the first customers through the door.
Give away umbrellas at company outings, whether you’re off to a picnic, a trip to the lake, or an afternoon ballgame, umbrellas can shield you from the sun - or shield your food from the bugs! Order some promotional umbrellas for your employees to keep as a souvenir. Happy employees are the key to a successful business, and every time they use it, your company logo will be visible to many others.
Show that you’re truly thoughtful and caring by giving your employees a useful, convenient gift. Unlike a clunky full-sized umbrella, your employees can keep a mini umbrella in their briefcases or purses at all times.
Don’t be afraid to step outside of the norm and go with a promo item that’s out of the ordinary. You’ll make a lasting impression with a marketing campaign that’s truly unique and memorable!
