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If you are having trouble getting callbacks from some hot prospects, it may be time to be craftier in your approach. The hard-to-get clients you’re trying to reach have been ignoring you and you’re wondering what to do. Should you bombard them with emails? Sit in the lobby where they work and hope to get a moment of their time as they rush off to lunch? Beg and plead with their gatekeeper for a meeting? While these tactics may occasionally work, let’s face it – they will annoy most people and waste too much of your precious time. |
So is there a better way to get a hot prospect to pick up the phone and return your call? You bet there is! Give out a crafty promotional product and you just may get a callback and even win business from previously elusive clients. Send these prospects a cool product that won’t work until they call you. This strategy can help you woo more business clients and hard-to-get customers. For the promotion, you can send remote control toy cars - without the remotes or chargers. Obviously, without these items the cars are useless.
The cars should come with a hook – send a catchy little card that explains if they arrange a meeting with one of your salespeople, you’ll send along the power for their car, and in return they’ll learn what the power of a strategic alliance can do for them.
Don’t be surprised if the response you get ends up being phenomenal. The car (or a creative idea like this) can also be an icebreaker for the sales callbacks. You really need to experience the great value of two-phased promotions, where recipients have to respond to a salesperson before getting rewarded with a follow-up gift. And remember, promotional toys do have their place in the business world. You may think toys are silly, but people tend to really respond to them!
