Many customers take it for granted that certain types of businesses will hand out some sort of gift during the Holiday season. Whether it is something edible, something practical, or something fun depends on the type of business and the relationship that business has with its clients.
For example, a company that changes the oil in cars could get away with giving away key chains to clients while that would not be something a bank would be able to get away with. A company that has clients that spend millions of dollars with them could not give those high dollar clients calendars and maintain respect, but a hair salon could easily give away a calendar.
When considering whether or not to give gifts always keep in mind your customers, your relationship with your customers, and how you want the business to be viewed.
Small service oriented companies might consider:
Larger companies that might be expected to give more expensive gifts could consider:
If you have a client that spends a lot of money with your company you should consider something more on the expensive side like:
If you will be giving alcohol as a gift do make sure that it will be welcomed by your client.
Choosing appropriate gifts shows your clients and customers that you think of them on an individual basis and are concerned with their preferences and needs.
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