There are two ways to increase profitability:
Make more money
or
Have less expenses. A penny saved is a penny earned.
Making more money is not always in your control but controlling costs in business almost always is. This is why a pound of coffee now ways 11.6 ounces, or the chocolate bars that used to fill you up between english and history class in high school now barely afford two bites. The companies are increasing income by decreasing costs. Food companies have been blatant about it in the past few years; however small businesses often have hidden costs that they don’t think about.
It could be something as simple as buying in bulk or buying a copier rather than renting one but there are bound to be ways to cut some of your costs without cutting your services to your customers.
Back in the 70s stores conserved energy by removing a percentage of the light bulbs, leaving enough to see but keeping it less bright than in the past. Get your employees together and brainstorm things that can be done to increase profitability in your business.
It can be as simple as monogrammed coffee mugs. Consider what you spend in disposeable coffee cups on an annual basis and what you would spend by supplying ceramic mugs that could be washed for pennies and used over and over.

Maybe you could use contract labor instead of employees for some of the work you need done, or find a better energy plan for your electric bills. If you regularly give employees motivational gifts and bonuses perhaps they could be given an extra day off rather than a monetary gift. As with anything, thinking outside the box will help you to acheive what seems to be impossile to others.
Don’t forget that October is Breast Cancer Awareness Month. By buying pink ribbon gifts you are supporting breast cancer research. Be part of the cure.
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