I recently bought a new dryer from a friend of our family. I’ve known this guy for a few years and immediately thought of him when my not-quite-five-year-old-top-of-the-line dryer caught fire. I knew he was the guy to help me sort out what is truth and what is fiction about household appliances in 2008. (continue reading…)
An organized business is a more efficient business, right?
Now, tell the truth. When was the last time you set aside a day, or even a part of a day, to really purge your office files and clean out drawers and closets? It is amazing how much stuff we accumulate and how much of that stuff is kept unnecessarily. In order to maximize results, you need to have a plan in place before you begin. (continue reading…)
I know a guy who works as a company representative and who is very successful at his job. His success is due to many factors, but there’s one in particular that has always impressed me: he never forgets the worker bees.
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Summer is officially over and in some parts of the country there is even a bit of chill in the air most mornings. The vacation cycle at the office has settled down and the school busses have extended our morning commute. But really, nothing says “Fall” like Football Season!
Many offices have football pools, and some even run their own fantasy leagues, although probably not encouraged by upper management. Using the excitement of football season to draw in our clientele is a great marketing tool. Here are a few strategies than you can try.
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Those were the days!
I admit it; I don’t understand how the oil industry works. All the lessons we have learned about our free market society, supply and demand, etc. seem to go right out the window where this segment of our economy is concerned. And although it would be tempting to wish that we could our run our businesses the way Big Oil does, we know that it is just not possible, mostly because it just does not make sense.
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The corporate birthday question is always a tricky one. How much celebrating is appropriate? What to do about the coworker who always goes overboard with your gift when you really don’t want to reciprocate? Should you draw names? Bake cakes? Forget it altogether?
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Let’s face it: times are hard.
Most businesses are finding it necessary to cut spending in every way possible to improve the bottom line. It may be tempting to cut spending on employee incentives and motivators as well, but is it prudent? Perhaps getting to the root of what really motivates employees in today’s economy will help settle the dilemma. (continue reading…)
If you are going to make your company a household name you are going to have to create a memorable logo. Hopefully you can use some of the following ideas.
First of all, if you have left a comment recently I can’t respond to them because of a glitch…so…bear with me in this and it will soon be sorted out. 
In the last post Lindsay pointed out that while branding was great, businesses need an individual and creative type of logo, not some logo that was created with the Acme Logo Generator.
Good Point.
Not everyone can afford to have a custom logo designed for them but no business can afford to be without one. Certainly a dilemma!
Corporate branding is almost a worldwide mantra in our society. Each corporation must make an unforgettable impact on the consumer if it is to survive. From the business cards to the invoices, from the Christmas cards to the signage, every item must appeal to the consumer’s senses and be unique enough to be set apart from the competition.
That is a tall order, and yet many companies have done it successfully. Probably 75 percent of the country calls facial tissues “kleenex”. In the south nearly any fizzy drink that you order at a truck stop will be called a “coke” even if it is pepsi, and Jell-o is more well known than fruit gelatin. Many more companies have become adept at corporate branding an secured the success of their company.
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